BUSINESS SPARKS – COVID-19 CASE STUDIES – JO MAC DESIGNS
Jo McCubbing is an artist and is the designer behind the sophisticated and vibrant brand Spinel, which is featured on items of clothing including scarves, kaftans, wraps and more.
STRATEGIES YOU HAD IN PLACE BEFORE COVID19
Jo MC Designs would attend markets and events across the region and metro area. Jo MC Designs also had an e-commerce platform on her website.
INNOVATIONS DURING COVID19
VIRTUAL MARKETPLACE Participation in online markets in Perth and in fact anywhere in the world. This saved considerable costs in travel and set up on site. The first marketplace that Jo participated in did not return much value but the second was a game changer and exposed Jo to customers she would have never engaged with. Jo’s website was linked into the virtual marketplace and as a result there was also a huge increase in visitors to her website.
REFLECTION DURING COVID19
Promoting the message “by supporting us we can support you” is very relevant during this time. This is true for businesses supporting other local businesses and encouraging locals to support local businesses.