‘WE Shine’  is a unique event designed to connect and inspire business women of the Wheatbelt.

The ‘WE Shine’ speaker line up will showcase some of WA’s leading female entrepreneurs, sharing their skills and knowledge to encourage Wheatbelt women to unlock their own strengths and business talents.

There is also the opportunity to take part in our ‘Skills2Shine’ masterclasses in the second half of the day, providing a range of innovative strategies and techniques to enhance your business skills.

We will finish the day off at our networking sundowner,  amongst the beautiful settings of historic Wyening Mission Farm in Calingiri.

On the day we will also be launching ‘WE Connect’, a mentoring program delivered by experienced leaders and accomplished industry experts, to provide essential insight, advice and guidance for your entrepreneurial journey in the Wheatbelt.

Be a part of the movement #Shine2Connect on all social platforms.

Event Details

Friday October 27, 2017

12:30-6:30 PM

Wyening Mission Farm

1295 Behanging Road South

Wyening, WA

Transport Option

We aim to make this event easy and accessible to everyone in the Wheatbelt. Transport options are in progress from Narembeen through to Bruce Rock up to Kellerberrin and then Cunderdin. Please register your interest and nearest townsite!


Jahna Trethowan

head (2)

Married to a farmer, mother of two young girls and living in regional WA Jahna is co-founder and business manager of Orchid Valley Creations which developed a range of cost effective end of life pet products for veterinary professionals to address a gap in the market.

The range started with the development of a bio-degradable and eco-friendly pet casket which received two international design awards and rapidly grew into a complete pet bereavement suite of products.

After launching on Anzac Day 2016 the business has moved on to obtaining a nationwide veterinary wholesale distributor for the complete product range and are looking at expanding into the retail market. We recently won an Innovation Award to take the products to the United Kingdom in 2018 and were featured in the June 2017 edition of WA Business News Magazine.

My business philosophy (thanks to Richard Branson) is “If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”


Andy Lamb

Andy Lamb, Director of Innovation Studios, is a successful entrepreneur driven by innovation, and the excitement of what can be. As a mentor, speaker and facilitator of change, he is constantly supporting the success of other entrepreneurs, whilst working as founder and CEO of Atomic Sky, and director and co-founder of real estate platform disrupter mi Kastle.

Innovation Studios is focused on designing, developing and facilitating a range or Innovation Workshops and Programs.
Focused on clients from startups through to large government departments and research driven organisations such as CSIRO and Universities.

We are delighted to have Andy Lamb present the Lean Canvas Masterclass.

Anna Zammit

Anna Zammit is one of Australia’s leading Business Development Strategists. A Sales Trainer and Master Coach with over twenty years sales experience in direct marketing and sales, retail and corporate sales, Anna is no ordinary business women. Anna has been recognised both in Australia and internationally for her business development achievements and in one project alone was able to save $230mil under management for a client.

Anna is the Managing Director of Xsell, providing business development strategies as well as training and coaching to a range of businesses. Xsell employs a team of sales specialists, coaches and trainers who cater for the corporate market. Anna’s excellent communication skills have allowed her to bring out the best in people.

We welcome Anna Zammit in leading our Sell Yourself Masterclass.

Nicolle Jenkins

Nicolle has spent more than two decades in the marketing and communications industry, and worked with corporate and not-for-profit organisations across Australia, before opening The Hub in 2005. Nicolle has extensive experience in providing leadership and management expertise across all aspects of business development.

Before establishing The Hub, Nicolle was the Marketing and Communications Manager for the Perth Convention Centre. Prior to this, she was the General Manager for a top four Queensland consultancy, and also worked as a freelance journalist, producing content for newspapers, magazines and radio. In 2000, Nicolle played a key role in facilitating international communications for the softball venue of the Sydney Olympic Games.

We are excited to have Nicolle Jenkins presenting our Marketing Masterclass.

Joanne Gilbert

Joanne is a Director of the Business Advisory division in Albany. Joanne joined RSM in 2000 with a background in business services and commercial accounting with previous employers.

After six years in the RSM in Katanning office, Joanne moved to Albany to manage the Albany office. Joanne was appointed a Principal of RSM in 2008 and Partner in 2017 and now lives with her husband and two young sons on the outskirts of Albany.

Joanne has roles in various community organisations including:

Director, South Coast Natural Resource Management Inc.

Finance Committee, Great Southern Grammar

Joanne Gilbert is a Partner of RSM Australia Partners and a Director of RSM Australia Pty Ltd.

Joanne Gilbert will be presenting our Financial Literacy Masterclass

Panel Speakers

Jay Crisp Crow

Jay Crisp Crow is a harried mother, business owner, and ex-showgirl who used to sing on the back of monster trucks before having children and getting ‘sensible’. She spent far too many years working in private school communications believing she couldn’t make a living as a writer before having an epiphany and taking her own gig on the road.

She’s now a multi award winning copywriter, editor, and copy coach working with women around the globe. Building an incredible business based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving business.

With no concept of how to run a business and an inability to count, Jay inadvertently broke a lot of rules while laying the foundations of her enterprise – now in its third flourishing year. She’s happy to share all her failures, for the sake of a good story.

Anne Maree Hagge

Anne Maree, a long-time foodie with a Certificate III in Cake and Pastry, was also the New Zealand National Runner-up Apprentice of the Year. Her long list of clients includes former U.S President Bill Clinton and both Australian and New Zealand former Prime Ministers John Howard and Helen Clarke.

Anne Maree is passionate about her vision to run a food business which served high grade products that were rustic and full of flavour, in a friendly environment resembling that of old country-style hospitality. Originally named the “Bindoon Bakery”, the bakery-café had a small staff of five and catered primarily for the local community. It was not long before it’s name became famous among those travelling the Great Northern Highway and it soon became a popular stop for the passing traffic. Within a few years, the Bakery had outgrown the size of its premises but continued as it were until 2010, when an opportunity arose for it to escape from this constraint.

Taking this on board, the bakery made a small yet game-changing move to the block next-door, where a much larger, purpose-built bakery was built. With the relocation came a rebranding of the name, and the Bindoon Bakery became the “Bindoon Bakehaus & Café”.

Leonie Knipe

Leonie Knipe was raised in Toodyay, moving to Perth as a teenager to attend university, where she completed a Commerce degree and commenced employment as an accountant. Whilst working for RSM Accountants in Perth, Leonie met her future husband – a third generation farmer from Northam.

She now wears numerous “hats” in her role as farmers wife, mother of four teenage sons, and business owner and operator. She is also Vice President of the Northam Chamber of Commerce and Northam Women in Business.

Leonie is the Dealer Principal of Avon Valley Toyota and Isuzu Ute, Northam Nissan and Mitsubishi and Merredin Toyota and Isuzu Ute. She has 43 staff members and is continually looking for ways to grow and improve her business. She was the first female Mitsubishi Dealer Principal in Australia and is currently the only female Dealer Principal for Toyota and Nissan in Western Australia, making in roads in to a traditionally male orientated industry.

Leonie is passionate about business in country areas, as she feels that successful businesses help build thriving communities.

WE Connect!

Connect offers the opportunity for Wheatbelt women in business to have access to an experienced business mentor to their amplify their results. Mentors will collaborate with mentees to develop solutions and share their experiences.

We Connect could be for you if you are:

  • Leading a business in its early years – or – leading an established business that is in a growth phase
  • Committed to working on and in your business to continue to develop it
  • Excited about the idea of a mentor relationship with an experienced business person

Interested in WE Connect? Get in touch!


Diamond Sponsor

Diamond Sponsor

Additional Sponsors

2017 Committee

Lisa O’Neil

Wheatbelt Business Network

Amanda Walker

Yerecoin Traders

Caroline Robinson

Wheatbelt Business Network

Juliet Grist

Cammeray Farm Business Planning

Anna Dixon

Creative IQ

Tori Kopke

Wheatbelt Business Network

Nicky Brennan

Rustic Events

Danelle Smith

RSM Australia


Caroline Robinson
Executive Officer

PO Box 309, Narembeen WA 6369
P: (08) 9880 8035
E: eo@wheatbeltbusinessnetwork.com.au