Women In Business
Photograph courtesy of member Strange images
Women in Business is one of the fastest growing entrepreneurial demographics in the Wheatbelt. At the WBN, we want to challenge mindsets, smash goals, innovate and encourage women to grow personally and professionally for the benefit of the region. We know fostering relationships and skill building are two key assets to the success of business and we aim to provide women with these opportunities in the Wheatbelt.
Our WE Shine women’s event is a spectacular occasion to challenge yourself and reach for new heights. If you are interested in attending WE Shine this year please get in touch here. WE Connect is our prominent mentoring program that connects women of varying skill level and provides incredible growth opportunities. If you are interested in participating in WE Connect, get in touch here.
WE Shine is an annual women in business event that is focused on intensive networking and business development. Female entrepreneurs from across the Wheatbelt attend to network and learn from other high profile women. Held annually in October it is a must attend event if you want to grow your business skills and network. Keep up to date with event information by subscribing to our WE Connect news here.
Women in business in the Wheatbelt can access our WE Connect business mentoring service. This is an annual program where we connect female business owners in the region with high profile and well respected business leaders. If you are interested in being a mentee or a mentor please contact the WBN.
We encourage as many WBN members to connect with one another. But you don’t have to be a member to be included in our Wheatbelt Women in Business groups. And if there is a particular business or female business owner you would like to connect with we can provide the introduction.
Geography and distance is always going to be a challenge when building a community and support network in the Wheatbelt. We encourage you to join one of our online groups to ask questions, find support, build relationships and push your business to success!
WBN helped us look at the processes in our business, what worked well and what needed attention. Then gave us some solid actions we could implement and linked us with contacts that could help streamline our systems. We highly recommend Wheatbelt Business Network.
I asked the WBN for a few policies. Wow, Caroline was fantastic in listening to my plea for help. With very short notice Caroline was on to it. She gave me some great advice then pointed me in the right direction. So grateful for the information and help.
These Women Mean Business
Meet Jo McCubbing, brilliant business woman, mother, active community member, volunteer, and artist. She and her husband Bruce own and operate McCubbing Transport in Kondinin, but recently she has expanded into the creative arena of fabric and design.
Spinel by Jo Mc Designs, features beautiful designs on cushions and scarves. This fashion accessories brand has allowed Jo’s creative passions to flourish. So how does a single woman launch a fashion brand and manage a transport company in the Wheatbelt?
A few business tips from Jo: “I try to be organized, punctual for meetings (hate being late), like to surround myself with positive vibes and believe in delivering a quality service or product. We both believe in supporting local- a mantra which was embedded early on when Bruce’s parents started the business over 50 years ago. To this day we continue to sponsor sporting clubs, art groups and other community organizations within our local catchment. I also set SMART goals- part of business planning and use my working business plan to keep focus and on track.”
The importance of a support network: “My number 1 is my husband, accountant and bank manager (for financial matters), MYOB support consultants, WBN- WE Connect mentor, RSM business advisor for business planning and most recently The Fashion Society in Sydney for strategies, brand planning and up skilling with my fabric designs. I also have a loyal handful of close friends who are solid listeners and always there for support.”
Anthea Brown is a passionate driving force behind an impressive vertically integrated farm and butchery. Her innovative approach to business is a fantastic example of the rewards gained from thinking outside the box. “Baillee Farm” is home to a passionate West Australian farming family, adopting harmonious farming practices in the Avon Valley. The second arm of the business – The Meat Hook Toodyay, provide pasture raised Dorper, Black Angus and Boer Goat to consumers and chefs.
Born in the small Wheatbelt town of Bruce Rock, the Brown family moved to Perth in 1980 where Anthea completed her high school years. A qualified lawyer, prior to returning to farming, Anthea worked in Sydney, New York for the Austrade (Department of Trade as it was known at the time) – the office in charge with promoting Australian Food & Wine exports (to the US) and Jakarta.
Livestock and good food are her passion. She is passionate about educating consumers and showcasing local produce, promoting “no waste” consumption and preserving food traditions. Her message is – source produce from local producers, source ethically raised produce, and pay a fair price for that produce.
Thinking outside of the box and build a business model that works for your business and your customer. By value adding along the supply chain, quality control and produce ownership is retained by the farmer, until the point of purchase by the consumer and allowing value-adding opportunities for our produce.
Business tip from Anthea: “Shear determination, flexibility, and agility have shaped my successes.” Speaking on the importance of branding and reputation, she has created, “A Brand that provides consumers with the ability to interact with the farmer and thus developing a relationship of trust.”
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Curious about WE Connect and how it might benefit your business? Here are some experiences from past participants.
“Small business is tough and sometimes, actually a lot of the time your just not sure if your doing the right thing, be it with your marketing or with important stuff like business planning. This is where I found myself and when the opportunity arose to be involved with the “we connect” program and being paired up with a skilled business mentor, I knew I needed to get on board. My mentor was like a friend and the conversation was easy. She made me look critically at decisions I was making or thinking of making and come at decisions from a different angle. She gave me the confidence to move forward with some blocks in my journey (self-imposed) to which my business has hugely benefited. Overall the experience was extremely positive and rewarding and I encourage anyone to get involved regardless of where you are in your business journey.”