Women In Business

Photograph courtesy of member Strange images

Women in Business is one of the fastest growing entrepreneurial demographics in the Wheatbelt. At the WBN, we want to challenge mindsets, smash goals, innovate and encourage women to grow personally and professionally for the benefit of the region. We know fostering relationships and skill building are two key assets to the success of business and we aim to provide women with these opportunities in the Wheatbelt.

Our WE Shine women’s event is a spectacular occasion to challenge yourself and reach for new heights. If you are interested in attending WE Shine this year please get in touch here. WE Connect is our prominent mentoring program that connects women of varying skill level and provides incredible growth opportunities. If you are interested in participating in WE Connect, get in touch here.

Proudly supported by:

Department for Communities


WE Shine is an annual women in business event that is focused on intensive networking and business development. Female entrepreneurs from across the Wheatbelt attend to network and learn from other high profile women. Held annually in October it is a must attend event if you want to grow your business skills and network. Keep up to date with event information by subscribing to our WE Connect news here.


Women in business in the Wheatbelt can access our WE Connect business mentoring service. This is an annual program where we connect female business owners in the region with high profile and well respected business leaders. If you are interested in being a mentee or a mentor please contact the WBN.


We encourage as many WBN members to connect with one another. But you don’t have to be a member to be included in our Wheatbelt Women in Business groups. And if there is a particular business or female business owner you would like to connect with we can provide the introduction.


Geography and distance is always going to be a challenge when building a community and support network in the Wheatbelt. We encourage you to join one of our online groups to ask questions, find support, build relationships and push your business to success!

WBN helped us look at the processes in our business, what worked well and what needed attention. Then gave us some solid actions we could implement and linked us with contacts that could help streamline our systems. We highly recommend Wheatbelt Business Network.

Lisa McCreery, Chatfields Tree Nursery

I asked the WBN for a few policies. Wow, Caroline was fantastic in listening to my plea for help. With very short notice Caroline was on to it. She gave me some great advice then pointed me in the right direction. So grateful for the information and help.

Anna McClelland – Bungbong Farm

These Women Mean Business

Anthea Brown, Bailee Farm
Anthea Brown, Bailee Farm

Anthea Brown is a passionate driving force behind an impressive vertically integrated farm and butchery. Her innovative approach to business is a fantastic example of the rewards gained from thinking outside the box. “Baillee Farm” is home to a passionate...
Joley Holliday, Stem Pilates
Joley Holliday, Stem Pilates

Joley Holliday is an innovative business woman, family portrait photographer, saxophonist and mother to three young boys who has established a successful pilates studio, Stem Pilates, in Moora. Joley and her husband Marcus moved to Moora in 2012 and started...
Melissa Tinker, Earl St Physiotherapy
Melissa Tinker, Earl St Physiotherapy

Melissa Tinker is passionate about preventive health and fitness. A business owner, mother and farmer in Pingelly, she still manages to fit in playing netball, hockey and tennis into her busy schedule. Growing up in the Pilbara and moving to...
Trish Murrell, Northern Valleys Tax
Trish Murrell, Northern Valleys Tax

Trish Murrell was raised in the city lights of Sydney, but has since found home in the Wheatbelt where she runs a very successful accounting firm focusing on building enriching relationships with clients no matter where they are based in...


This resource is aimed to helping you shine on LinkedIn and improve your professional profile.

Get serious about using Instagram in your business, this guide will get you on the right track!

Follow these tips to get your networking working for you.

Big Ideas Rural is a virtual space designed for Australian rural businesswomen,  to empower and connect them across Australia. We want to walk with you every step of your journey. We are here to celebrate your wins with you, to lift you up when you’re feeling stuck, to guide you to growth.

Women on Boards has been working since 2006 to address gender inequity in the boardroom and across leadership roles.

Thgey are a recognised leader in the ecosystem of organisations and networks promoting and supporting women; dedicated to breaking down barriers to entry into leadership and onto boards. They have a track-record of success and are known for their strategic and practical events and programs.

The Wheatbelt have a number of organisations dedicated to assisting and nurturing the skills of Women in Business. Click on the links below to visit their respective web sites:

WE Connect – BACK IN 2020

Are you a woman in business in the Wheatbelt who is keen to grow and develop what you are doing?

WE Connect offers Wheatbelt women in business the opportunity to be connected to an experienced business mentor who will work with you to explore the challenges and opportunities you face in business.

Run over 6 months, the program has 4 mentoring sessions, which can be in-person or via phone/ zoom/ skype etc (helps overcome the geographical spread of our businesses).

This will be the third round of WE Connect – with both previous programs yielding positive results for all participants.

WE Connect helps you define specific goals and objectives; and with the support and insight of an impartial businessperson, you will come away with some ‘nutted out’ strategies for your future growth and development.

To register your interest as a Mentor or Mentee, please fill in the form below to register your interest:

  • Name of your business
  • Best phone number to contact you on.
  • Use this field to tell us a bit about yourself and your requirements
Melissa Welsh
Melissa Welsh

"Small business is tough and sometimes, actually a lot of the time your just not sure if your doing the right thing, be it with your marketing or with important stuff like business planning. This is where I found myself...
Alli Butler
Alli Butler

Mentored by the very successful Melissa Strutt, CEO of Roobix, Alli Butler is a Wheatbelt based comedian and artist. Alli enjoyed the challenge and contact with Mel and the business strategies they implemented has seen Alli’s awareness and presence as...

so many awesome

Women in Business

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